The Future Accelerates Global Expansion

Participation in Vitafoods Asia 2025 and U.S. Subsidiary Launch

The Future is accelerating its global expansion strategy with two major milestones:
participation in Vitafoods Asia 2025 in Thailand and the establishment of a U.S. subsidiary scheduled for November.

These initiatives mark a decisive step toward building a global footprint and positioning the company as a comprehensive wellness leader beyond the Korean market.

From K-Health Supplements to a Total Wellness Portfolio

The Future has steadily strengthened its market presence through its health supplement brand dr.blet, successfully launching hit products

More recently, the company has expanded into beauty and healthcare, adding:

• Calo, a wellness health-tech brand

• NOTHING BETTER, an inner-beauty drink brand

Through this multi-brand strategy, The Future is evolving into a holistic wellness company spanning supplements, beauty, and health technology.

Entering the U.S. Market: A Strategic Global Base

In November, The Future plans to establish its U.S. subsidiary, which will serve as a strategic base for North American expansion.

The U.S. represents the world’s largest and most influential wellness market, with strong demand for:

• Wellness and diet solutions

• K-beauty–inspired products

• Creator-driven brand storytelling

The company plans to collaborate closely with local creators and partners, focusing on differentiated brand experiences to rapidly increase awareness. The U.S. office is expected to function as a key launchpad for global growth and a central hub for strengthening brand competitiveness in North America.

Strengthening Southeast Asia Presence at Vitafoods Asia 2025

Alongside its U.S. expansion, The Future is accelerating its entry into Southeast Asia by participating in Vitafoods Asia 2025, held in Bangkok starting on the 17th.

As Asia’s largest nutraceutical and functional ingredient exhibition, Vitafoods Asia brings together global buyers, distributors, and industry leaders. Through the exhibition, The Future aims to:

• Explore strategic partnerships with global buyers

• Secure overseas distribution channels

• Expand brand influence across fast-growing Southeast Asian markets

With rising demand for K-beauty, diet, and wellness products in the region, the company views Southeast Asia as a critical growth market.

A Long-Term Global Vision

CEO Kyung Baek Do emphasized that the company has been systematically preparing for global expansion since last year, including the U.S. subsidiary setup and participation in major overseas exhibitions.

Looking ahead, The Future plans to:

• Launch its U.S. subsidiary in 2025

• Expand into Singapore, Malaysia, and Europe in 2026

• Strengthen brand value and global market influence as a leading wellness company

These initiatives are designed not only to drive short-term sales, but to secure sustainable long-term growth on a global scale.